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What is the Kartra Difference?

What is Kartra?

Kartra is so much more than just a shopping cart system. It's an all-inclusive, email marketing, list building, web-hosting, business management platform designed just for marketers! It does all these things – and more – while connecting them all together in a single account for you to manage.

"Goal-Oriented" versus "Task-Oriented"

Kartra is designed from the ground up to be your one-stop shop for running your online business. But, it works a little differently than other applications you may have used before: Kartra is Goal-Oriented, as opposed to task-oriented.

What does it mean for an app to be goal-oriented?

It means Kartra wants you to think in reverse – think first about what you’re trying to accomplish, not the first steps to getting there.

Here’s an example:

Let’s say you want to create a landing page so you can capture traffic into subscribers. That’s the task you’re trying to get done.

Now think about the goal: capturing a lead. What’s the next thing that happens after you capture a lead? What’s the last step in this whole process?

Once your traffic subscribes, and you capture them as a lead, you’ll want them to see a thank-you page. That’s the end result of this whole funnel. Kartra wants you to create that Thank-You Page first!

This gets you thinking in a goal-oriented way because it forces you to consider what the end result is going to be, and start there first. First, you make the Thank-You page, then you create your List, then you create your landing page with the subscription box… etc.

Kartra provides numerous opportunities for automation for your contact lists. However, it is important to know the difference between automation and tagging (both of which are available in Kartra).

Not to worry, we'll show you how it's done!