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Analytics: Checking Affiliate Sales


Keeping track of your Affiliate metrics is an essential way to improve the success of your Affiliate program. Kartra provides analysis of how your Affiliate products are performing.

From number of visitors to the number of sales and refunds, Kartra provides a detailed look into the metrics of your affiliate sales. This data can be used to help you decide how you will improve improve your sales and grow your revenue.

How do we check the data?

Affiliates Analytics

Helpdesk analytics are located by going under My Products on the left sidebar (Marked #1 Below), then Analytics in the upper menu (Marked #2 Below), and Affiliates in the lower menu (Marked #3 Below).



Here you are presented with the data from your Affiliate sales. Below you will see a graph with the most recent data captured from your invoices. The graph populates data, by default, within the Last 30 Days. However, you can use the filters above the chart to tailor the display to present the specific data you would like to see.

Filtering Data

The first filter is choosing the Product name (Marked #1 below). The next filter is choosing the Funnel (Marked #2 below).

Also, you have the Time filters. You can choose a predefined time frame from the second drop down menu (Marked #3 below). You also have the option to enter a specific date range by:

  • Clicking the Advanced Filter icon (Marked #4 below).

  • Select a date range in the fields that popup (Marked #5 below).

  • Click the blue Go button (Marked #6 below) to generate the results.


You can also isolate, or compare, the trend of Visitors, Gross Revenue, Sales + Rebills, or Refunds. To do so, ensure that the corresponding bubble at the bottom is checked and the other bubbles are unchecked (Marked #7 above).

Crunching the Numbers

While the graph provides a visual of the activity of your affiliate Sales, the chart below it provides you with the hard data. The top row, gives you the Icon tab to view the data for individual products (Marked #1 below). To the right there is a button to Download CSV (Marked #2 below) of the Affiliate data. Also, the Search button allows you to filter by Affiliates (Marked #3 below).



On the left side of the second row are two tabs that filters your results by Affiliates and JV Brokers (Marked #4). At the bottom is a scroll bar (Marked #5 above) to see all of the column headings and associated data. Clicking on the data in the columns will provide you with more info on the transaction.

  • JV Manager = The name of your JV/Affiliate Manager associated with the Affiliate or JV Broker.

  • Visitors = The number of visitors to the affiliate product landing page.

  • Sales = The number of affiliate products sold.

  • Rebills = The number of rebills (additional payments made for a product).

  • Refunds = The number of refunds given.

  • Opt-Ins = Number of people that have opted in

  • CVR = Conversions, percentage of visitors that made a purchase.

  • Affiliate EPC = Earning-Per-Click, revenue made per 100 clicks.

  • Affiliate Profit = Revenue minus refunds