Home > Kartra > Videos > Videos: Calls to Action

Videos: Calls to Action

Kartra.com
 

In Kartra, you are able to display Calls to Action directly on your videos. Calls to Action are a great way to give your users the ability to interact directly with your content.

For more information on Kartra videos, please read:

NOTE: Remember, when editing your videos, always hit the green “Publish Video” button at the bottom of the page for any of your changes to be saved.

 


 

 

New Call to Action

To add a new call to action, first edit one of your videos under “My Videos.” Then, under the “Calls to Action” section of your Video Configuration, click the “New Call to Action” button. You will then see a popup that gives you the ability to add one of five different types of calls to action, which are listed and explained below.

NOTE: When you are finished editing a call to action, do not forget to click the green Create/Edit button in the top right corner of the page.

 

 

Opt-In

The “Opt-In” option will display one of your Kartra Opt-In forms right on top of your video, which will add someone to a list within Kartra when filled out. The video will be paused as long as the Opt-In form is displayed.

To add an Opt-In call to action, first select the “Opt-In” option in the New Call to Action popup, and then:

  1. Enter the time stamp where you would like your opt-in form to display (marked #1 below).

  2. Enter the headline text of your opt-in form (marked #2 below).

  3. Select the opt-in form you would like to display in the dropdown (marked #3 below).

  4. OPTIONAL: Make your opt-in form mandatory to continue watching your video (marked #4 below).

  5. Click the green Create button in the top right corner (marked #5 below).

For more information on Opt-In forms, please read:

  • How to make an Opt-In Form (Article coming soon!)

 

 

Image Banner

The “Image Banner” option will display an image in the center of your video. You can make the image link to another page, and the video will be paused as long as it is being displayed.

To add an Image Banner call to action, first select the “Image Banner” option in the New Call to Action popup, and then:

  1. Enter the time stamp where you would like your image banner to display (marked #1 below).

  2. Upload the image you would like to display (marked #2 below). Only JPG, PNG, and GIF image files less than 1 MB in size are allowed.

  3. OPTIONAL: Make your image banner link to another page (marked #3 below). You also have the options to make this link open in a new tab and even make it mandatory to go to the link to continue watching your video.

  4. Click the green Create button in the top right corner (marked #4 below).

 

 

Caption

You can add a caption, which will appear in the bottom third of your video. You can also turn the caption into a link, which encourages more interaction from your users.

To add a Caption call to action, first select the “Caption” option in the New Call to Action popup, and then:

  1. Enter the time stamp where you would like your caption to begin to display (marked #1 below).

  2. Enter the time stamp where you would like your caption to stop being displayed (marked #2 below).

  3. Enter your caption headline/text (marked #3 below).

  4. OPTIONAL: Make your caption link to another page (marked #4 below). You also have the option to make this link open in a new tab.

  5. Click the green Create button in the top right corner (marked #5 below).

 

 

Caption and Button

Similar to the Caption Call to Action, the “Caption and Button” option will display a caption in the bottom third of your video. The main difference is that this option includes a button to the right side of your text.

To add a Caption and Button call to action, first select the “Caption and Button” option in the New Call to Action popup, and then:

  1. Enter the time stamp where you would like your caption to begin to display (marked #1 below).

  2. Enter the time stamp where you would like your caption to stop being displayed (marked #2 below).

  3. Enter your caption headline/text (marked #3 below).

  4. Enter your button text (marked #4 below).

  5. Enter a link for your button to redirect to (marked #5 below). You have the option to make this link open in a new tab.

  6. Click the green Create button in the top right corner (marked #6 below).

 

 

Social Unlock

If you want your users to share your video, you should consider a Social Unlock call to action. It will pause your video and ask if your viewers want to share your video on social media using one of the buttons shown.

You have the option to make this mandatory to continue the video, which would be helpful if you only want the video to seen by those who share it first.

To add a Social Unlock call to action, first select the “Social Unlock” option in the New Call to Action popup, and then:

  1. Enter the time stamp where you would like your sharing options to display (marked #1 below).

  2. Select which social media platforms are available to share the video on (marked #2 below). You must have at least one of these options checked to continue.

  3. OPTIONAL: Make sharing your video mandatory to continue watching it (marked #3 below).

  4. Click the green Create button in the top right corner (marked #4 below).

 


NOTE: Remember, when editing your videos, always hit the green “Publish Video” button at the bottom of the page for any of your changes to be saved.
 


ABTNK112017NS